Setting up a small studio in his garage, he began overdubbing "Twinkle Star" by Sol Lake. Herb began trumpet lessons at eight and became a songwriter for Keen Records at 22, penning hit songs such as Jan and Dean's "Baby Talk" and Sam Cooke's "Wonderful World," and (as Dore Alpert) began singing in 1960 before forming Carnival Records with Jerry Moss, which they soon renamed A&M Records. Herb Alpert's parents had immigrated to the US from Ukraine and Romania, and the whole family played musical instruments.
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